Siva Jampana
Co-founder driving the PURE X vision. Endurance athlete, lifestyle coach, and HYROX Pro Doubles competitor delivering the client experience end-to-end.
The full story.
Siva Jampana drives the vision behind PURE X, ensuring every client journey is structured, performance-focused, and aligned with long-term lifestyle transformation. His approach combines systems thinking with real-world experience to deliver a consistent and premium training ecosystem.
With a background in Mechanical Engineering and experience in the automotive industry, Siva brings strong execution, discipline, and scalable thinking into PURE X. He has trained over 10,000+ professionals and is an Indo-German Chamber of Commerce certified Technical Trainer, reflecting his ability to build structured learning and coaching systems.
His personal journey is deeply rooted in endurance and resilience. Having completed multiple long-distance cycling challenges—including two 1300km rides and a 600km barefoot ride—Siva brings firsthand experience in endurance training and mental discipline. This forms a strong foundation for his focus on hybrid performance and Ironman-style training.
Alongside his practical experience, he is currently advancing his expertise through Personal Training and Nutrition certifications, aligning with the PURE X philosophy of continuous learning and development.
Having transformed his own lifestyle through a 20kg weight loss and competitive HYROX participation, Siva embodies the PURE X mission — building individuals who are stronger, more capable, and prepared for real-life performance.