Programs & Pricing

Start with clarity.
Finish as an athlete.

Four tiers designed to match where you are — and take you where you want to go. Every plan is a system, not a script.

Programs

Choose your path. Train with intent.

Every programme includes medical oversight, physio integration, and full-team coordination. No up-sells, no hidden fees.

Start Here

Pure Foundation

Start with clarity. Build your base.

  • Client profiling — goals, lifestyle, health
  • Personalised workout plan
  • Diet guidance
  • +4 more
₹1,999
Flagship
Most Popular

Pure Core

Your transformation system begins here.

  • Everything in Foundation
  • Doctor consultation
  • Physiotherapy assessment
  • +5 more
₹4,999
month
Performance

Pure Elite

Train like an athlete. Live like one.

  • Everything in Core
  • 1-on-1 performance training
  • HYROX / Ironman / Marathon prep
  • +5 more
₹19,999
month
Signature
Race Prep

Pure Enduro

For HYROX, IRONMAN, and hybrid athletes built for the long event.

  • Structured race-day preparation (HYROX or IRONMAN)
  • Periodised training cycles with taper protocols
  • Strength + endurance hybrid programming
  • +7 more
₹7,499
month
Side by side

Compare plans.

All the features, at a glance. Each tier builds on the last — no gimmicks.

Feature
Foundation
₹1,999
Core
₹4,999/mo
Elite
₹19,999/mo
Personalised plan
Weight tracking
Progress callOnceWeeklyWeekly
App tracking (full)
Doctor consultation
Physio assessment
AI chat support
Streaks & challenges
1-on-1 training
Race prep (basic)
Outdoor sessions
Mental Health access

Enduro is our specialist race-prep programme for HYROX, IRONMAN, and hybrid athletes. It sits outside the standard tier comparison — see the full Enduro page for race-day protocols, hybrid programming, and pro-athlete coaching.

Not sure which tier fits?

Book a free 20-minute discovery call. We'll match you to the right plan — not the biggest one.

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