Siva Reddy
ICN medalist and architect of every PURE X training programme. Engineer-turned-coach with 300+ clients coached across strength, HYROX, rehab, and athletic performance.
The full story.
Siva Reddy is the architectural force behind every PURE X training programme. As Personal Training Head, he leads the design and evolution of structured, performance-driven systems—ensuring every client experiences scientifically grounded and result-oriented training.
His journey into fitness began through personal transformation. With a background in Electronics and Communications Engineering, Siva started in the corporate world, where stress and lifestyle challenges affected his health. This became the turning point that led him to rebuild his life through disciplined training and structured habits.
Through consistency and focused programming, Siva achieved a 40kg weight loss, transforming both his physique and mindset. His journey led him to the competitive stage, earning a Gold Medal in Best Transformation and Bronze in Men's Fitness Model at ICN 2024.
Driven by purpose, he transitioned fully into the fitness industry and now holds multiple professional certifications aligned with INPTA and ISO standards. Having coached 300+ clients across fat loss, muscle building, hormonal balance, post-pregnancy recovery, injury rehabilitation, and calisthenics, Siva blends technical precision with real-world adaptability.
More than a coach, he is a system builder—creating structured pathways that help individuals become stronger, healthier, and more capable for life.